Training sales assistants can be a real challenge, as they are spread across different locations and often lack the time to attend training courses. Here are 5 tips to effectively train your sales staff.
1. Focus on the most necessary training
Training should be directly related to the needs of the sales person. Making product training accessible, especially through mobile learning, is a real asset.
But don’t see it as the only option. In addition to product training, offer training that enables them to work more effectively and progress in different skills which are important as a shop assistant. Training on sales techniques, customer experience or active listening will enable your salespeople to improve their skills and thus sell more.
2. Offer short, specific content with high added value!
To keep your sales people engaged, it is essential to take their work context into account. Training during working hours is not obvious in the sales sector and the time available for training is equally limited.
Offering interesting content that is accessible on all types of devices and without an Internet connection is a priority. Provide content that is short and to the point, so that it can be easily incorporated into the daily routine. Make sure that the content can be read in a few minutes: on average 2 to 10 minutes, depending on the subject and the educational objective.
3. Make learning fun
Gamification (small games, a quiz…) makes learning fun and challenges your employees. By integrating a ranking into the courses, you can be sure that training will spread more easily (word of mouth, challenges between colleagues…).
Besides the competitive aspect, your shop assistants will enjoy communicating about the course. Therefore, leave room for comments so they can share experiences, comment on achievements and ‘like’ them.
4. Value the learning process of shop assistants
Sales assistants generally prioritise operational work over training: this is normal, as operational work is the activity with the most visible results.
Therefore, it is important that you add value to the training and make the learning process objective. Certification becomes an indispensable element to measure the results of training against those that are observable in sales.
5. Communicate about your training programmes
Provide different ways of communication to encourage your shop staff to learn. From inspirational posters to posts on your internal social networks.
Communicating about the training programmes is vital for the development of a learning culture among shop employees.
Teach on Mars’ long-time customers have succeeded in boosting their sales and building loyalty among their shop employees. All thanks to their mobile learning platform, which makes the most relevant brand and sector training easily accessible.