In this file dedicated to the pharmaceutical industry, we’ll share best practices in training, recruitment and engagement, summarizing the actions taken by our clients in the sector with you. Find the 3 episodes to be published in the last quarter of 2022, so stay tuned for more!
EPISODE #1: How To Animate A Network Of Prescribers In A Highly Competitive Environment?
Context & Stakes Of The Pharmaceutical Sector
- Standing out in a strong competitive environment
- Making scientific terms more popular
- Training on the active principles of pharmacopoeia
- Creating an emulation around the brand
- Encouraging the recommendation of the brand’s products
The Keys To Success
Key #1: Build a network of relays
- Involve field sales forces in the promotion (recruitment on the application) and follow-up (use of the application at each interaction)
- Make the sales force objective in the success of the deployment
Key #2: Use your existing IS
- Correlate CRM contacts and application users
- Facilitate access to the application
Key #3 : Animate the application
- Regularly post news, novelties, tips via the Wall
- Offer contests to engage learners
- Reward brand commitment via a Gift Shop
Key #4: Provide product knowledge
- Immerse users in the world of the brand, its DNA and its positioning
- Train on the uniqueness of the brand, its differentiation, its technological advance, its active ingredients, its innovation and its research.
Are you in pharma and wondering how the UQ coach could benefit your company? Please, don’t hesitate to contact us!
