How to REALLY use LinkedIn

ambassador programme

Did you know that content shared by employees receives 8X more engagement than content shared by brand channels? Do you find it difficult to enthuse your colleagues to promote your (corporate) content? Or is it quite a challenge to scale the content to a bigger audience? How would you feel if you would have the support of a committed group of brand ambassadors doing the heavy lifting for you? Ah, but you don’t have a clue on how to build such a trustworthy group of dedicated fans? Then this programme is for you (and your colleagues)!

Why are social media and brand ambassadors a natural fit and how can you give your company that much needed brand boost in the current economic climate? Which rich media elements can you quickly make use of? What are the best strategies that will work for you? And which social media channels fit into that picture?

Time to tackle your (social media) ambassador programme aspirations with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions for setting up and rolling out a bespoke ambassador programme. Based on live examples, you will apply the methods and insights you have learned, so you can discover the full possibilities from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and social media activities, because you will

Systematically learn how to select and onboard brand ambassadors
Boost your brand, start more conversations and extend your reach
Provide the right content for the right target audience(s)
Facilitate fans, both internally and externally, from a to z

Free LinkedIn tools, LinkedIn Advertising and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and you’ll be given a number of handy templates to use afterwards!

Location: live or online

Languages: NL, EN, FR

Format: interactive training

Profile: professionals in HR or marketing

Number of participants: ideally 6, max. 10


For every participant
to understand the importance of selecting the right ambassadors.
to understand and apply the passive, active and proactive LinkedIn strategies.
 to boost their employer branding and use LinkedIn (including Talent Solutions) more effectively.
to start more conversations that lead to more interested candidates.
to build a daily employer branding routine that results in consistent results.


laptop or pc
stable internet connection
a (free) LinkedIn account

Every participant has read their company’s social media policy.


Offline: 3 to 10 live workshops
half day per session
3 x 60 minutes Q&A
“Updates” webinar

Online: 3 to 10 online workshops
120 minutes per session
3 x 60 minutes Q&A
“Updates” webinar


 Why brand ambassadors?
 Top criteria for brand ambassadors
 How (not) to select the right people?
 Internally vs. externally
 General preparation & KPIs
 Content prerequisites
 Which social media platforms to focus on?
Why do you need a content plan?
 How to generate interesting content?
 How to roll out your programme?
 Challenges with content distribution and how to overcome them
 How to properly onboard brand ambassadors?
 Manual vs. automated approach
 Additional supporting platforms & tools
 How to expand your reach?
 How to facilitate with a capital “F”?
Rules of engagements, privacy and escalation procedures
 Do’s & Don’ts
 Next steps


Get started with the Action planAmbassador selection checklist and all other additional supporting documents. Have access to one of the global LinkedIn experts for questions, more info…

Any questions?