How to REALLY use LinkedIn

Why are social media and brand ambassadors a natural fit and how can you give your company that much needed brand boost in the current economic climate? Which rich media elements can you quickly make use of? What are the best strategies that will work for you? And which social media channels fit into that picture?

Time to tackle your (social media) ambassador programme aspirations with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions for setting up and rolling out a bespoke ambassador programme. Based on live examples, you will apply the methods and insights you have learned, so you can discover the full possibilities from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and social media activities, because you will

✔ Systematically learn how to select and onboard brand ambassadors
✔ Boost your brand, start more conversations and extend your reach
✔ Provide the right content for the right target audience(s)
✔ Facilitate fans, both internally and externally, from a to z

Free LinkedIn tools, LinkedIn Advertising and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and you’ll be given a number of handy templates to use afterwards!

For every participant
✔ to understand the importance of selecting the right ambassadors.
✔ to understand and apply the passive, active and proactive LinkedIn strategies.
✔ to boost their employer branding and use LinkedIn (including Talent Solutions) more effectively.
✔ to start more conversations that lead to more interested candidates.
✔ to build a daily employer branding routine that results in consistent results.

✔ laptop or pc
✔ stable internet connection
✔ a (free) LinkedIn account

Every participant has read their company’s social media policy.