How to REALLY use LinkedIn

Are you looking to attract more suitable candidates, as you are struggling to find relevant ones? Are you aware that jobseekers are savvier than ever, easily gathering information about what it’s like to work at your company without even having to talk to a recruiter? You probably already know that LinkedIn is a great platform for employer branding, but maybe you have no clue where to get started? Or perhaps you are getting some results organically and you’re now ready to boost and systematically create more attraction? Then this programme is for you (and your colleagues)! 

Why are LinkedIn and employer branding a natural fit and how can you give your company that much needed employer branding boost in the current economic climate? Which LinkedIn basic elements can you quickly make use of? What are the best (employer branding) strategies that will work for you? And how does LinkedIn fit into that picture?

Time to tackle your employer branding strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions for employer branding. Based on live examples, you will apply the methods and insights you have learned, so you can discover the full possibilities of LinkedIn from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and employer branding activities because you will

✔ Systematically learn how to properly build your employer branding via LinkedIn
✔ Boost your employer branding
✔ Provide the right content for the right target audience(s)
✔ Start more conversations that lead to more interested candidates

LinkedIn Talent Solutions, LinkedIn Advertising and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and you’ll be given a number of handy templates to use afterwards!

For every participant
✔ to look professional on LinkedIn and leave a good first impression with their visitors.
✔ to understand and apply the passive, active and proactive LinkedIn strategies.
✔ to boost their employer branding and use LinkedIn (including Talent Solutions) more effectively.
✔ to start more conversations that lead to more interested candidates.
✔ to build a daily employer branding routine that results in consistent results.

✔ laptop or pc
✔ stable internet connection
✔ a (free) LinkedIn account

Every participant has read their company’s social media policy.