How to really use LinkedIn

For marketeers

Are you looking to generate more leads, drive more website traffic and build more brand awareness? You already know that LinkedIn is the #1 platform for B2B, but maybe you have no clue where to get started? Or perhaps you’re getting some results organically and you’re now ready to boost and systematically smash your marketing targets? Then this programme is for you (and your colleagues)!

 

Why are LinkedIn and marketing a natural fit and how can you five your company that much needed boost in the current economic climate? Which LinkedIn basic elements can you quickly make use of? What are the best (marketing) strategies that will work for you? And how does LinkedIn fit into that picture?

Time to tackle your online marketing strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions of and for LinkedIn. Based on live examples, you will apply the methods and insights you have learned, so you can discover the full possibilities of LinkedIn from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and marketing activities because you will

Systematically create more new leads
Boost your organisation’s branding
Provide the right content for the right target audience(s)
Start more conversations that lead to more traffic and leads

LinkedIn Marketing Solutions, LinkedIn Advertising and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and you’ll be given a number of handy templates to use afterwards!

Location: live or online

Languages: NL, EN, FR

Format: interactive training

Profile: marketeers (2-5 years experience)

Number of participants: ideally 6, max. 10

OBJECTIVES

For every participant
to look professional on LinkedIn and leave a good first impression with their visitors.
to understand and apply the passive, active and proactive LinkedIn strategies.
to identify their target audience(s) and use LinkedIn (including Marketing Solutions) more effectively.
to start more conversations that lead to more traffic and leads.
to build a daily social media routine that results in consistent results.

WHAT YOU NEED

laptop or pc
stable internet connection
a (free) LinkedIn account

Every participant has read their company’s social media policy.

HOW MANY SESSIONS?

Offline: 3 to 10 live workshops
half day per session
3 x 60 minutes Q&A
“Updates” webinar

Online: 3 to 10 online workshops
120 minutes per session
3 x 60 minutes Q&A
“Updates” webinar

TOPICS

 Why LinkedIn? Why LinkedIn Marketing Solutions?
 Passive, Active & Proactive (Marketing) Strategies
 How important is a first impression?
 How to create an attractive LinkedIn profile?
 How to combine corporate, professional and personal branding?
 How to build your network… and fast?
 How to deal with invitations?
 The road to Thought Leadership
 How to start more conversations & attract more followers?
 Why “Content is King”?
 How to leverage marketing materials effectively?
 How to get more out of paid media & get started with LinkedIn Marketing Solutions?
Q&A
Next steps

AFTER THE TRAINING

Get started with the Action planLinkedIn profile checklist and all other additional supporting documents. Have access to one of the global LinkedIn experts for questions, more info…

Any questions?