How to REALLY use LinkedIn
For recruiters
Are you looking for more candidates or find the ideal ones that other recruiters can’t find? Do you need a couple of extra ways to attract the right kind of future employees? Or do you simply want to increase your employer branding, become an even better recruiter or upskill your team? Then this programme is for you (and your colleagues)!
What is social recruiting exactly and how can it give your company that much needed employer branding boost? Which basic LinkedIn functionalities can you quickly make use of? What are the best (social recruiting) strategies that will work for you? And how does LinkedIn fit into that picture?
Time to tackle your online recruiting strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions of social recruiting. Based on live examples, you will apply the methods and insights you have learned, so you can discover all the possibilities of social recruiting & LinkedIn from different perspectives. Ready to get started?
This masterclass will strengthen your branding, networking and recruiting activities because you will
✔ Systematically find and attract new candidates
✔ Identify multiple passive and active candidates and be on their radar with proactive strategies
✔ Start more conversations that lead to more appointments in your calendar
Recruiter Seat, Jobslots and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and be helped further with a number of handy templates!
Location: live or online
Languages: NL, EN, FR
Format: interactive training
Profile: recruiters (2-5 years experience)
Number of participants: ideally 6, max. 10
OBJECTIVES
For every participant
✔ to look professional on LinkedIn and leave a good first impression with their visitors.
✔ to understand and apply the passive, active and proactive LinkedIn strategies.
✔ to map their network and use LinkedIn (and the LinkedIn Talent Solutions) as a recruitment tool.
✔ to start more conversations that lead to more appointments.
✔ to build a daily social recruiting routine that results in consistent results.
WHAT YOU NEED
✔ laptop or pc
✔ stable internet connection
✔ a (free) LinkedIn account
Every participant has read their company’s social media policy.
HOW MANY SESSIONS?
Offline: 3 to 10 live workshops
✔ half day per session
✔ 3 x 60 minutes Q&A
✔ “Updates” webinar
Online: 3 to 10 online workshops
✔ 120 minutes per session
✔ 3 x 60 minutes Q&A
✔ “Updates” webinar
TOPICS
✔ Why LinkedIn? What is social recruiting and why is it important?
✔ How important is a first impression?
✔ LinkedIn profile matrix ©
✔ How to create an attractive, professional profile?
✔ How to build and manage your network?
✔ How to craft better job openings and actually post them?
✔ Learn to identify your target audience (simple, advanced, and boolean search)
✔ Recruiter Seat (4 box model and Recruiter Light)
✔ How to connect with your target audience?
✔ How to deal with invitiations?
✔ How to get more out of InMails?
✔ Magic results with “Magic Mails”
✔ How to use Multichat and Mail
✔ All about radar visibility (interaction, content, attraction)
✔ Learn how to start more conversations and build relationships?
✔ The LinkedIn Strategy Matrix ©
✔ Social etiquette: do’s & don’ts
✔ The road to Thought Leadership
✔ Using Groups on LinkedIn
✔ 3 time-saving tools
✔ Q&A
✔ Next steps
AFTER THE TRAINING
Get started with the Action plan, LinkedIn profile checklist and all other additional supporting documents. Have access to one of the global LinkedIn experts for questions, more info…