How to REALLY use LinkedIn

For recruiters

Are you looking for more candidates or find the ideal ones that other recruiters can’t find? Do you need a couple of extra ways to attract the right kind of future employees? Or do you simply want to increase your employer branding, become an even better recruiter or upskill your team? Then this programme is for you (and your colleagues)! 

What is social recruiting exactly and how can it give your company that much needed employer branding boost? Which basic LinkedIn functionalities can you quickly make use of? What are the best (social recruiting) strategies that will work for you? And how does LinkedIn fit into that picture?

Time to tackle your online recruiting strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions of social recruiting. Based on live examples, you will apply the methods and insights you have learned, so you can discover all the possibilities of social recruiting & LinkedIn from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and recruiting activities because you will

Systematically find and attract new candidates
Identify multiple passive and active candidates and be on their radar with proactive strategies
Start more conversations that lead to more appointments in your calendar

Recruiter Seat, Jobslots and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and be helped further with a number of handy templates!

Location: live or online

Languages: NL, EN, FR

Format: interactive training

Profile: recruiters (2-5 years experience)

Number of participants: ideally 6, max. 10


For every participant
to look professional on LinkedIn and leave a good first impression with their visitors.
to understand and apply the passive, active and proactive LinkedIn strategies.
✔  to map their network and use LinkedIn (and the LinkedIn Talent Solutions) as a recruitment tool.
✔  to start more conversations that lead to more appointments.
✔  to build a daily social recruiting routine that results in consistent results.


laptop or pc
stable internet connection
a (free) LinkedIn account

Every participant has read their company’s social media policy.


Offline: 3 to 10 live workshops
half day per session
3 x 60 minutes Q&A
“Updates” webinar

Online: 3 to 10 online workshops
120 minutes per session
3 x 60 minutes Q&A
“Updates” webinar


 Why LinkedIn? What is social recruiting and why is it important?
 How important is a first impression?
 LinkedIn profile matrix ©
 How to create an attractive, professional profile?
 How to build and manage your network?
 How to craft better job openings and actually post them?
 Learn to identify your target audience (simple, advanced, and boolean search)
 Recruiter Seat (4 box model and Recruiter Light)
 How to connect with your target audience?
 How to deal with invitiations?
 How to get more out of InMails?
 Magic results with “Magic Mails”
 How to use Multichat and Mail
 All about radar visibility (interaction, content, attraction)
 Learn how to start more conversations and build relationships?
 The LinkedIn Strategy Matrix ©
 Social etiquette: do’s & don’ts
 The road to Thought Leadership
 Using Groups on LinkedIn
 3 time-saving tools
 Next steps


Get started with the Action planLinkedIn profile checklist and all other additional supporting documents. Have access to one of the global LinkedIn experts for questions, more info…

Any questions?