How to REALLY use LinkedIn

What is social selling exactly and how can it give your company that much needed boost in the current economic climate? Which basic elements can you quickly make use of? What are the best (sales) strategies that will work for you? And how does LinkedIn fit into that picture? 

Time to tackle your online sales strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions of social selling. Based on live examples, you will apply the methods and insights you have learned, so you can discover all the possibilities of social selling & LinkedIn from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and sales activities because you will

✔ Systematically find and attract more new leads
✔ Identify multiple decision makers
✔ And be on their radar with proactive strategies
✔ Start more conversations that lead to more appointments in your calendar

Sales Navigator, TeamLink and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and be helped further with a number of handy templates!

For every participant
✔ to look professional on LinkedIn and leave a good first impression with their visitors.
✔ to understand and apply the passive, active and proactive LinkedIn strategies.
✔ to map their network (and target audience(s)) and use LinkedIn (including Sales Navigator) more effectively.
✔ to start more conversations that lead to more appointments.
✔ to build a daily social selling routine that results in consistent results.

✔ laptop or pc
✔ stable internet connection
✔ a (free) LinkedIn account

Every participant has read their company’s social media policy. For a more advanced programme, each participant will need to have a Sales Navigator license.