How to REALLY use LinkedIn

For sales teams

What is social selling exactly and how can it give your company that much needed boost in the current economic climate? Which basic elements can you quickly make use of? What are the best (sales) strategies that will work for you? And how does LinkedIn fit into that picture? 

Time to tackle your online sales strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions of social selling. Based on live examples, you will apply the methods and insights you have learned, so you can discover all the possibilities of social selling & LinkedIn from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and sales activities because you will

Systematically find and attract more new leads
Identify multiple decision makers
And be on their radar with proactive strategies
Start more conversations that lead to more appointments in your calendar

Sales Navigator, TeamLink and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and be helped further with a number of handy templates!

Location: live or online

Languages: NL, EN, FR

Format: interactive training

Profile: sales people (2-5 years experience)

Number of participants: ideally 6, max. 10


For every participant
to look professional on LinkedIn and leave a good first impression with their visitors.

to understand and apply the passive, active and proactive LinkedIn strategies.
to map their network (and target audience(s)) and use LinkedIn (including Sales Navigator) more effectively.
to start more conversations that lead to more appointments.
to build a daily social selling routine that results in consistent results.


laptop or pc
stable internet connection
a (free) LinkedIn account

Every participant has read their company’s social media policy. For a more advanced programme, each participant will need to have a Sales Navigator license.


Offline: 3 to 6 live workshops
half day per session
3 x 60 minutes Q&A
“Updates” webinar

Online: 3 to 7 online workshops
120 minutes per session
3 x 60 minutes Q&A
“Updates” webinar


 What is social selling?
 How does your personal LinkedIn profile serve your sales targets?
Discover a variety of passive, active and proactive LinkedIn strategies
 How to expand your network?
 What is thought leadership and how do you benefit from it?
 The power of Magic Mails
 Why is Sales Navigator necessary in sales?
 How to find leads that other sales people can’t?
 How to run LinkedIn on autopilot?
 How do you get a clear picture of the Decision Making Unit (DMU) of your prospects?
 What is the added value of Teamlink?
 How do you turn the sales process around and attract prospects?
 How to start more conversations and book more appointments?
 How important is content?
 Why are Smart Links a top tool?
 What are your next steps to success?
 3 time saving tools


Get started with the Action planLinkedIn profile checklistMagic Mail examples, and all other additional supporting documents. Have access to one of the global LinkedIn experts for questions, more info,…

Any questions?