How to REALLY use LinkedIn

Learn how to REALLY use LinkedIn. Build a professional profile for yourself and become a proper brand ambassador for your organisation. Discover some of the basic functionalities that you have never seen before. Get up to speed with your LinkedIn and taste the sweetness of success. 

Time to seriously tackle your LinkedIn strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions of LinkedIn. Based on live examples, you will apply the methods and insights you have learned, so you can discover all the possibilities of LinkedIn from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and LinkedIn activities because you will

✔  Look good with a professional profile
✔  Systematically attract new visitors
✔  Learn how to build a quality network
✔  Understand the fundamental principles of (online) networking

For every participant to look professional on LinkedIn and leave a good first impression with their visitors. For each participant to understand and apply the passive, active and proactive LinkedIn strategies. For each participant to know how to use LinkedIn for themselves as a professional and for their organisation.

✔ laptop or pc
✔ stable internet connection
✔ a (free) LinkedIn account

Every participant has read their company’s social media policy.

✔ Why are we here?
✔ The world is changing… fast!
✔ Why LinkedIn?
✔ How important is a first impression?
✔ 3 Fundamental principles of (online) networking
✔ LinkedIn Profile Matrix ©
✔ How to create an attractive, professional profile?
✔ How to build and manage your network?
✔ How to deal with invitations?
✔ Using Groups on LinkedIn
✔ The LinkedIn Strategy Matrix ©
✔ Social etiquette: Do’s & Don’ts
✔ The road to Thought Leadership
✔ Q&A
✔ Next steps